A Comparison of Popular Email Marketing Tools You Can Find on the Market in 2021

 Paying attention to your customers’ needs is important to keep your business thriving.

If you want to build a direct contact and a strong relationship with them, you need to reach them in their inboxes. Choosing the right email marketing tools for your business should become a priority in 2021.

Direct Marketing Association found out that, on average, email marketing has a 4300 percent return on investment (ROI) for businesses in the United States, which is massive.

If you compare email marketing tools that are available on the market, it can be daunting. We want email marketing tools that are easy to use, offer the maximum features for customer engagement, and at the same time are reasonably priced.

Why Comparing Email Marketing Tools Is Important

Comparing email marketing tools and choosing the best one is governed by your objectives, email list size and budget. Here are some of the reasons why you should thoroughly compare email marketing tools:

1. Your success with email marketing depends on getting most of your emails delivered.
2. Good tools will increase your ability to create highly engaging emails.
3. Email marketing campaigns need contacts to be managed, lists to be segmented and performance to be tracked.
4. Every email marketing tool has different features, templates, user interface, security and integrations.
5. Free trial and pricing considerations.

Let’s take a look at some of the popular email marketing tools.

Comparison of Popular Email Marketing Tools

1. Constant Contact

This is one of the oldest email marketing companies. They are quite good at what they do but not super rich in features. This makes their learning and adoption easy for beginners.

Managing lists, contacts, templates and marketing calendar are very easy.

Some other features are:

• Easy tracking and reporting of email campaigns to show statistics like opt-outs, bounces and click-through rates
• Built-in social media sharing buttons
• Free image library
• List segmentation
• Integration of Facebook ads
• Ecommerce integration for Shopify stores
• Several design templates with the ability to custom design

Moreover, their live chat, emails, phone support and helpful resources will ensure that you get immediate help when needed. For onboarding, they have online training and live seminars across the United States.

If you are a small business and just starting out, then Constant Contact should be amongst your top choices.

2. ConvertKit

If you compare email marketing tools, ConvertKit emerges as the ideal platform for professional bloggers and marketers. Being extremely easy to use doesn't make it any less powerful.

Here are its important features:

• Allows you to offer content upgrades and incentives with email signup forms.
• Auto-responders allow you to send trigger-based emails.
• Allows for easy segmentation of your email list based upon actions that subscribers have taken.

If you are looking for a top-notch email marketing tool, then ConvertKit is the one for you.

3. Infusionsoft (by Keap)

If you compare the pricing of email marketing tools, this is an expensive option but the return on investment (ROI) is simply amazing. In the US, the average ROI of email marketing is 44 percent but businesses who’ve been using Infusionsoft have reported more than 300 percent increase in profit and an eightfold increase in revenue.

Here are its main features:

• You can set up flowchart-style campaigns, which is pure fun.
• The real standout is its lead scoring feature, which is much better than most customer relationship management (CRM) platforms.
• It integrates natively with your CRM process.
• It allows A/B testing for email optimization.

4. ActiveCampaign

In the last few years, ActiveCampaign has built one of the best email marketing tools. Small companies, big corporates, bloggers and startups are using this as a marketing automation and email marketing tool.

If you want the powerful sales and marketing automation features of Infusionsoft, yet seek a tool that’s easy to set up and use, then ActiveCampaign is your best bet.

It has a lower cost than Infusionsoft but doesn’t compromise much on features and functionality.

Important features are:

• Creating behaviorally driven sales and marketing campaigns
• Its top version has an all-in-one solution to incorporate multiple services of businesses like CRM, deal flow and email marketing

It also has good one-on-one training and a useful onboarding facility.

5. Drip

When it comes to automation and personalization in email marketing, Drip emerges as the most powerful of them all. It is highly useful for ecommerce businesses.

Important features are:

• Allows seamless integration with website builders like WooCommerce and WordPress. It gives you the flexibility of adding sign-up forms to your website and capturing more leads.
• Allows for custom workflows and trigger-based actions.
• Smarter email segmenting and listing groups to reach targeted customers.
• Allows visual and text-based tools for building emails, which is helpful for image based marketing.
• The conversion tracking feature allows for tracking the performance and effectiveness of email marketing campaigns.

6. AWeber

As one of the oldest email marketing service providers, AWeber is quite popular with small and medium-sized businesses.

Its important features are:

• Connects seamlessly with most platforms, including shopping cart tools, with the ability to add new customers when they make a purchase on your website.
• Access to email templates, list management, auto-responders and tracking.
• Over 150 email templates for designing visually appealing emails.

You will find it easy to get accustomed to its platform as it has live chat, email support, webinars and tutorials for help.

7. GetResponse

The GetResponse platform helps marketers build targeted email subscribers’ lists, create impactful newsletters and video emails, and has responsive email designs.

Some of its features are:

• Creating campaigns and segmenting contacts is very easy.
• Their drag-and-drop builder helps in creating effective campaigns that get leads, sales and profits.
• It has responsive forms and landing pages that allow A/B testing and tracking.
• Integration with third-party lead generation software like OptinMonster, Google Docs and Salesforce is also possible.
• Flexibility of adding custom fields to contact lists, copying contacts and conducting searches.

Its visual display of the survey data results in the formation of pie-charts and bar graphs that give all the information clearly. Help and support is always available in the form of FAQs, email and chat support, video tutorials and learning center articles.

Final Thoughts: Comparison of Email Marketing Tools in 2021

When you compare the best email marketing tools on the market and finally decide what suits you the most, it’s important to keep your requirements in mind for the next two to three years. You don’t generally change email marketing tools frequently.

With the right email platform for your business, you can create an effective email marketing strategy and reach your marketing goals.

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