If startups want to ramp up their digital marketing strategy, then they should know how to do mobile marketing.
As a digital marketing strategy, mobile marketing allows startups to reach a much larger audience than they would focusing only on the desktop or laptop marketing processes.
We are on our mobiles 80 percent of the time. This gives startups enough reason to understand how to do mobile marketing and focus on marketing campaigns targeted for mobile users.
Before we learn how to do mobile marketing, let's fully understand what it encompasses.
Mobile marketing is a digital marketing strategy used by businesses whose aim is to reach the target audience through their smartphones, mobile devices and tablets with the help of social media, apps, emails, SMS, etc.
More people are buying stuff digitally and an average American spends around five hours daily on their mobile devices. Unlike other marketing strategies, mobile marketing enables startups to reach their customers directly on the mobile devices they use most of the time.
How to Do Mobile Marketing for Startup Success
If you’re new to mobile marketing, you’ll find the methods below will help you create a mobile marketing strategy for your target audience.
Optimize your website and landing pages
Make sure that your website opens up accurately on a mobile device so that your target audience can see the information clearly. Optimizing your website requires you to have a responsive design for different screen sizes. You might have to change certain elements like images, text layout and buttons.
High-converting landing pages have the visual aspects very well balanced for mobile viewing and show the right message to their audience quickly.
Identify the right social channels to focus on
Most people check their social media accounts on their mobiles. So being present on the right channels and engaging with your audience should be your strategy.
Before you pinpoint which are the ideal social channels you should be present on, identify the ideal client profiles (ICPs) and your buyer personas. These can be used to identify the platforms on which such ICPs are present. Once you identify the platforms, create a strong social media presence and engage your mobile audience.
Make call-to-action (CTA) accessible for mobile users
Creating landing pages optimized for mobile viewing is important for getting engagement, leads and sales.
But you should also keep in mind that if you want your viewers to take any CTA (like clicking a button to open up a lead generation form), you should make the steps very simple. Check that any clickable link in your email that prompts an email box to open or requests for a call-back is working right.
Use texting (SMS) and messaging apps
Texting is instantaneous and near-confirmed delivery of your messages to the users’ mobiles. Nowadays, even financial institutions trust text messages to send sensitive data to their customers. Use it to your advantage to inform users about discounts, tell them about schemes, send coupons, or for any other important communication.
Some social messaging apps like Facebook Messenger, WhatsApp, Snapchat and others have become very popular for mobile marketing. These tools have opened up many options for B2B and B2C marketers to engage prospects.
Enable payment options
The number of people using mobiles for e-commerce is on the rise. It’s also becoming important for offline retailers, as people prefer to research about a shop online before visiting the store. These retail outlets can give customers the option to let people pre-pay on their mobile phones.
If you streamline the buying process and incorporate mobile payments like Google Wallet and Apple Pay, then generating sales right from mobile devices will get a boost.
Optimize email marketing for mobile
Just like all the links, buttons and CTAs should be clickable and lead to the action within a few clicks by optimizing them for mobile, so should all the links and CTAs contained in your emails.
People frequently access emails from their mobile devices, and as part of your email marketing strategy for mobiles, you should take the utmost care to ensure that your emails are optimized too. Landing pages accessed through emails should be designed to be high-converting.
Optimize website for local searches
Many local searches happen through mobiles. There has been a spurt in ‘near me’ searches, which are local searches. They generally carry buying signals like ‘to buy’ or ‘buying.’
Optimizing your website for these local searches and local SEO means you should use a lot of local search terms and long-tail keywords in your content. This increases your chances of showing up in local search results. As a large percentage of local searches result in store visits, this is a very good opportunity to market your offline business online.
Claiming your business in Google My Business (GMB) is a very important step if you want to show up on this location-based platform when people search online.
Create a mobile app for your startup
It’s good to have an app for your business that people can download on their smartphones. Keep track of the leads, sales and other actions that users perform on the app.
Check the analytics to find out who all are installing and uninstalling it. Understand the reasons for people’s behavior and fine-tune the app.
Use social media
People using mobiles spend a considerable time on social platforms like Facebook, Instagram and Twitter. That’s why you should focus on creating mobile-friendly content like shorter content for mobile viewing, and using images and videos that are optimized for mobiles.
Short content can be consumed easily as most people use their devices during a work gap or while commuting. Create short and crisp content that resonates with your audience.
Optimize site speed for mobile viewing
Giving your mobile users a good experience is vital to keeping them on your website. If your mobile site speed is slow, people will leave. Create a mobile-first site design to make it mobile-friendly.
Optimize your site-loading speed and design elements.
Wrapping it up
Customers invest in brands that provide them solutions and if you understand how to do mobile marketing, you’ll stay at the top of their minds. This way, you will be able to generate new leads, increase conversion rates, grow sales and increase your bottom line.
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